Ground Floor Public Affairs: California Pacific Medical CenterWhile working as an account executive at Ground Floor Public Affairs, I developed the concept for, managed the implementation of, and directed the program for California Pacific Medical Center's BabySteps. CPMC BabySteps is a non-profit social network designed to engage and build relationships with Bay Area families.
My role:
- Created the concept for and worked with web developers and designers at Plus Three to implement BabySteps from the ground up
- Maintained trusting relationship with the client to develop marketing campaign strategies to attract over 30,000 unique visitors in six months
- Researched and composed all legal documents, trademark and copyright applications, managed all online user content, data, and web design elements while interacting with users on a daily basis.
- Collaborated with hundreds of family and governmental organizations, healthcare professionals, businesses, and publications including the San Francisco Chronicle and Pottery Barn Kids to boost membership
- Directed, organized, and staffed over a dozen citywide events to connect hundreds of families with local health, educational, and social resources
